Revisiting The Nike Zoom Air E-Cue

After NIKE‘s failed attempt at marketing towards the skateboarding demographic in the late 1990s they decided to attempt a second foray that garnered success. Lost in the hype of notable release such as the SB Dunks were models such as the Nike URL and NIKE E-cue. An innovative take on the traditional skate shoe of the time the E-cue made durability and comfort its main objective. This shoe was very influential to me as an artist and inspiring designer during my teenage years.

Watching skate videos from the time, I was obsessed with this shoe because I haven’t seen anything as ambitious since the Osiris D3 2001. Things have clearly changed as far as design with modern shoes being lighter and less bulky. This shoe would go on to be discontinued in 2005 and would be replaced by the NIKE Tre, another childhood favorite and worthy successor to the Nike E-Cue. – Warren Alexande

Nike Zoom Air E- Cue Black/ White/ Red
Warren Alexander
Nike Zoom Air E- Cue Black/ White/ Red
Warren Alexander
Nike Zoom Air E- Cue Black/ White/ Red
Warren Alexander

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